Bundles
stop selling one thing at a time
Which of your products belong together, what's the combination worth — and how do you make the bundle the obvious choice over buying singles?
You don't have a product problem.
You have a packaging problem.
You sell items one at a time and watch buyers cherry-pick a single thing. You know bundling works, but the specifics trip you up: which products belong together, how much to discount without losing margin, where to present bundles so they beat the singles. So you end up with no bundles at all, or arbitrary groupings priced by gut feel that don't move any faster. Ring true?
You bundle by convenience, not logic. Throwing products together because they exist — buyers see through arbitrary groupings and just buy the one item they actually wanted.
You over-discount and lose the math. Cutting price so deep the bundle makes less total profit than the singles — you win the sale and lose the margin.
You offer too many bundles. Three tiers is a framework; twelve variations is a catalog problem that paralyzes the buyer with choice.
You hide bundles where no one decides. Buried deep in the site instead of placed at the exact moment buyers are comparing options and most open to “more for less.”
From cherry-picked singles to bundles buyers choose over buying separately
"I have several products but sell them separately. I've tried throwing things together as a 'bundle' but buyers don't see why the combination beats just picking one. My average order value hasn't moved, and I'm not sure bundles are worth the catalog complexity."
"I have intentional bundles built around real buyer needs, priced so the savings are obvious and my margins hold. Buyers choose bundles over singles because the combination solves a complete problem. My average order value is up, and buying is simpler, not more confusing."
The shift: bundles aren't random groupings with a discount slapped on — they're curated combinations that solve a complete problem, priced to make the gap between the bundle and buying separately impossible to ignore.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a folder you forget about. By the end they add up to a bundle architecture, a pricing model that holds margin, and presentation that makes the combination the obvious choice.
Companion Inventory
Every product mapped to what pairs with it — and why.
Bundle Architecture
Tiers, rationale, and the included items per tier.
Pricing Calculator
Anchor prices, discount %, and margin per tier.
Outcome-Led Copy
Names and descriptions sold on outcome, not item list.
Comparison Display
Side-by-side, savings badge, and feature matrix.
Placement Map
Where each bundle appears in the buyer journey.
Checkout Prompt Script
Copy and design for point-of-sale bundle offers.
Performance Tracker
Conversion per tier, bundle revenue vs singles.
Directory / Niche Template
A platform-specific implementation guide.
Cannibalization Audit
Ensuring bundles don't undercut single-product sales.
Seasonal Bundle Calendar
Time-limited bundles for launches, holidays, milestones.
Bundle Refresh Protocol
When to retire, update, or restructure a bundle.
Three moves: decide what goes together → price what it's worth → present it to win
Combination
Mapping · logic · architectureSelecting products and assets that create logical, high-value groupings.
- Mapping Inventory every product, service, and asset — find the natural companions
- Logic Define the rationale — problem-based, journey-based, or role-based
- Architecture Structure good / better / best tiers, each with a reason to exist
- Directory Directory bundles — membership + setup, listing + promotion, plan + add-ons
Calculation
Anchoring · margins · tiersPricing bundles to raise order value while delivering obvious savings.
- Anchoring Set individual-item anchors so the discount feels real, not fabricated
- Margins Price so total revenue per transaction rises and per-unit margin holds
- Tiers Price the ladder so the middle tier is the most attractive
- Directory Directory pricing — annual vs monthly, feature-tier, multi-plan economics
Communication
Placement · framing · comparisonPresenting bundles at the decision points where they outperform individual offers.
- Placement Position bundles where buyers compare — product pages, checkout, upgrades
- Framing Sell the outcome — “get this result,” not “get these things”
- Comparison Build displays that make the advantage obvious — badges, matrices, side-by-side
- Directory Directory presentation — plan tables, checkout prompts, dashboard upgrade cards
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You sell several products individually and watch buyers pick just one.
- You've tried “bundles” but buyers don't see why the combo beats a single item.
- Your average order value is flat and you suspect bundling could move it.
- You want a system for grouping, pricing, and positioning — not gut feel.
- You want 12 real artifacts ending in live bundles priced to hold margin.
This is NOT for you if…
- You only have one product — you need at least two to combine (build more in the Assets pod).
- You haven't built any products yet — that's the Assets pod.
- You want to discount your way to sales — bundles raise value, they're not a fire sale.
- You want subscription or membership pricing — that's the Tribe pod.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- TripWire + Addons + Bump + Discount shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Bundles — 12 lessons Digital$80 valueLive now
- Playbooks Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Addons ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Bump ships.
- Week 3: Sprint recordings + Discount ships.
- Week 4: Challenge recordings + Merch ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Offers courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Bundles
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The second step of the Offers journey
Bundles is course 2 of 6. Once you have a tripwire bringing first-time buyers in — and products from Assets to combine — the next leverage point is packaging what already exists into combinations that raise average order value. Next comes Addons, which builds new supplementary features instead of repackaging what you already sell.
You are here — combinations that raise order value.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
How much of a discount should a bundle offer?+
Enough to be obvious — typically 15–30% off buying separately — but not so much it signals desperation or tanks your margins. The course gives you a formula that starts from your margin floor, not an arbitrary percentage.
What if I only have two products — can I still bundle?+
Yes. A two-item bundle with a clear rationale outperforms the same two items sold separately. You don't need a big catalog to bundle effectively.
Won't bundles cannibalize my individual sales?+
They can if you don't control placement and pricing. Module 2 includes a cannibalization audit so bundles increase total revenue rather than shifting it from singles to discounted packages.
How many bundle tiers should I offer?+
Three is the sweet spot — good / better / best gives a clear ladder without paralyzing the buyer. More than that and you're back to a catalog problem.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module builds bundles for directory businesses — membership + setup, listing + promotion, plan + add-ons — with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a companion inventory and bundle architecture to a margin-tested pricing model and checkout-ready presentation.
Which two or three of your products solve a bigger problem together — and what's that combination worth?
Stop letting buyers cherry-pick one item. Group what belongs together, price it to hold margin, and present the bundle where the decision happens.